Wednesday, September 29, 2010

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (9780470900529): David Meerman Scott, Brian Halligan, Bill Walton: Gateway

I have not read it yet but this looks like it might be an interesting much for what it doesn't say as for what it does. Judging by the title and by the promotional material the book concerns itself with marketing but does not address the possibility that the Grateful Dead point the way to a new business model (which is, in fact, very old). Encouraging a more direct relation between artists and fans -- cultivating a community -- goes beyond marketing.

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